Solution Study
Tuesday, October 07
09:45 AM - 10:10 AM
Live in Amsterdam
Less Details
In an era marked by consistent price hikes across major technology vendors—including Broadcom, Microsoft, and SAP—organizations are facing mounting pressure to rethink their software strategies. This session explores the latest pricing increases from SAP and Microsoft, placing them in the broader context of industry-wide cost escalations. We’ll dive into practical approaches for managing these changes, including how to prepare your organization, optimize software usage through data-driven decisions, and develop effective exit strategies. Real-world customer examples will illustrate successful tactics and lessons learned. The session will feature two focused tracks—Microsoft and SAP—to address platform-specific challenges and opportunities. We’ll conclude with a forward-looking discussion on emerging trends and how to stay ahead in a rapidly evolving landscape. In this session you will learn:
In the last 12 years, I've discovered my true passion in the world of Microsoft Licensing. Navigating the complexities of Microsoft Licensing has been an incredible journey, and I'm excited to bring that expertise to our team and, most importantly, to you, our customers. Outside the realm of licensing, I lead a fulfilling life. When I'm not immersed in licensing details, you'll find me enjoying winter sports on the slopes, exploring the sea depths through diving, cycling against the Dutch wind, or cherishing moments with friends and family. I'm genuinely thrilled about the journey ahead and eager to collaborate with each one of you. Feel free to reach out, and let's make this venture a remarkable success together. Let's navigate the software world together! My joy lies in helping others. Software vendors have made things so complex that unless you're deeply immersed and focused on one specific vendor daily, optimizing and managing those software vendors perfectly isn't feasible. Even for those of us who do this daily, it's quite challenging. The tech world moves swiftly. Take Co-Pilot, for example. We received numerous questions before the launch that we also needed answers to because the information simply wasn't available yet. This is why I joined 2Data. Here, I can pursue my passion for sharing knowledge and supporting customers. I've made it my mission to contribute to making software management and optimization more accessible for everyone.
Catalina is SAP Practice Director at 2Data, where she leads strategic advisory and implementation services focused on SAP licensing and compliance. With deep expertise in software license management and audit readiness, she previously held senior consulting roles at SoftwareONE and B-lay, supporting global clients on SAP and Oracle agreements. She specializes in detecting licensing risks, navigating complex integrations, and uncovering hidden compliance exposures across SAP and Oracle environments.
The Pop in Your Job
Throughout my career, I've supported clients globally in identifying and simplifying their licensing challenges, with a primary focus on SAP and Oracle Applications. I've provided guidance during official audits and negotiation processes. I am motivated by helping others, clients and peers alike. Coaching is my passion, and open communication, trust building and establishing strong customer relationships have always been my secret weapons, all enabling me to connect to individuals at all levels. My goal is to develop a work environment that aligns with evolving times, and leading people with empathy and respect.