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CO-LOCATED EVENTS

Speaker

Catalina Marin

Director of SAP Practice, 2Data

Catalina is SAP Practice Director at 2Data, where she leads strategic advisory and implementation services focused on SAP licensing and compliance. With deep expertise in software license management and audit readiness, she previously held senior consulting roles at SoftwareONE and B-lay, supporting global clients on SAP and Oracle agreements. She specializes in detecting licensing risks, navigating complex integrations, and uncovering hidden compliance exposures across SAP and Oracle environments.

The Pop in Your Job
Throughout my career, I've supported clients globally in identifying and simplifying their licensing challenges, with a primary focus on SAP and Oracle Applications. I've provided guidance during official audits and negotiation processes. I am motivated by helping others, clients and peers alike. Coaching is my passion, and open communication, trust building and establishing strong customer relationships have always been my secret weapons, all enabling me to connect to individuals at all levels. My goal is to develop a work environment that aligns with evolving times, and leading people with empathy and respect.

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Sessions

Microsoft, SAP & the Cost of Unpreparedness— How to Negotiate from a Position of Strength?

Contract Negotiation Workshop 5

Monday, October 06

05:00 pm - 05:50 pm

Live in Amsterdam

Less Details

Whether dealing with Microsoft renewals or SAP transitions, the biggest risk is walking into negotiations without a plan. This workshop focuses on how to prepare, align internally, and challenge vendor-led frameworks — equipping you with tactics to manage timing, scope, and long-term value in both landscapes.

Workshop

From Price Pressure to Strategic Power—A Tactical Guide To Microsoft & SAP Cost Optimization

Solution Study

Tuesday, October 07

09:45 am - 10:10 am

Live in Amsterdam

Less Details

In an era marked by consistent price hikes across major technology vendors—including Broadcom, Microsoft, and SAP—organizations are facing mounting pressure to rethink their software strategies. This session explores the latest pricing increases from SAP and Microsoft, placing them in the broader context of industry-wide cost escalations. We’ll dive into practical approaches for managing these changes, including how to prepare your organization, optimize software usage through data-driven decisions, and develop effective exit strategies. Real-world customer examples will illustrate successful tactics and lessons learned. The session will feature two focused tracks—Microsoft and SAP—to address platform-specific challenges and opportunities. We’ll conclude with a forward-looking discussion on emerging trends and how to stay ahead in a rapidly evolving landscape. In this session you will learn:

  • How to prepare your organization for recurring vendor price increases and mitigate financial risk?
  • How to optimize SAP and Microsoft license usage with data-driven insights to reduce costs?
  • How to design effective exit or negotiation strategies to strengthen your position with technology vendors?
Presentation

Company

2Data

https://www.2-data.com/
Our Mission is to guide you through the Complex World of Software Procurement, Management and Optimisation. Equipping you with the Data and Strategy to ensure your Microsoft, SAP, Salesforce and Oracle Software Contracts are Best-in-Class and Optimised
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Colocated with
IT Procurement & Sourcing Summit Europe 2025 is part of the Digital Business Strategy Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Okura Hotel Amsterdam
Ferdinand Bolstraat 333
1072 Amsterdam
Phone
+49 (0)30 52 10 70 3 0
eMail
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