Catalina is SAP Practice Director at 2Data, where she leads strategic advisory and implementation services focused on SAP licensing and compliance. With deep expertise in software license management and audit readiness, she previously held senior consulting roles at SoftwareONE and B-lay, supporting global clients on SAP and Oracle agreements. She specializes in detecting licensing risks, navigating complex integrations, and uncovering hidden compliance exposures across SAP and Oracle environments.
The Pop in Your Job
Throughout my career, I've supported clients globally in identifying and simplifying their licensing challenges, with a primary focus on SAP and Oracle Applications. I've provided guidance during official audits and negotiation processes. I am motivated by helping others, clients and peers alike. Coaching is my passion, and open communication, trust building and establishing strong customer relationships have always been my secret weapons, all enabling me to connect to individuals at all levels. My goal is to develop a work environment that aligns with evolving times, and leading people with empathy and respect.
Contract Negotiation Workshop 5
Monday, October 06
05:00 pm - 05:50 pm
Live in Amsterdam
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Whether dealing with Microsoft renewals or SAP transitions, the biggest risk is walking into negotiations without a plan. This workshop focuses on how to prepare, align internally, and challenge vendor-led frameworks — equipping you with tactics to manage timing, scope, and long-term value in both landscapes.
Solution Study
Tuesday, October 07
09:45 am - 10:10 am
Live in Amsterdam
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In an era marked by consistent price hikes across major technology vendors—including Broadcom, Microsoft, and SAP—organizations are facing mounting pressure to rethink their software strategies. This session explores the latest pricing increases from SAP and Microsoft, placing them in the broader context of industry-wide cost escalations. We’ll dive into practical approaches for managing these changes, including how to prepare your organization, optimize software usage through data-driven decisions, and develop effective exit strategies. Real-world customer examples will illustrate successful tactics and lessons learned. The session will feature two focused tracks—Microsoft and SAP—to address platform-specific challenges and opportunities. We’ll conclude with a forward-looking discussion on emerging trends and how to stay ahead in a rapidly evolving landscape. In this session you will learn: