With a passion for optimising technology resources, bringing in organisational efficiencies and mitigating risk, Melad Tashtezar serves as an Enterprise IT Asset Manager for a prominent global organisation. Armed with extensive experience in IT Asset Management, Data Analytics and ITAM Transformation Programmes, Melad plays a pivotal role in overseeing the lifecycle of technological investments. Outside of work, Melad helps lead the UK Chapter for the ITAM Forum. The ITAM Forum is a not-for-profit, end-user lead, world-wide organisation specifically for the ITAM community.

"I'm fuelled by the challenges of IT Asset Management and the opportunity to make a tangible impact on organisational success. I love the collaborative aspect of my work, working with different teams to achieve shared objectives. Witnessing the direct impact of my efforts on cost savings, innovation, and compliance brings me great pride. I'm also passionate about fostering talent and providing mentorship to new talent in the ITAM Community in and outside of work!"

Founded in 2010, On set out to shake up the running industry with a single transformative product, a completely new cushioning technology for running shoes, CloudTec®. Today, On remains innovation and design-led, delivering industry-disrupting premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Existing at the intersection of performance, design and impact – inspired by athletes, we always look for ‘better’ – something we believe is achieved through continual experimentation, starting again, thinking differently, breaking the mold. Every day our teams continue to cook up trailblazing innovations within our Zurich-based On Lab and across our global hubs from Ho Chi Minh City and Hanoi to Shanghai, Portland, Berlin, Yokohama and beyond. We like to keep creativity and innovation in-house, whether it's to create inspiring marketing campaigns, think up next-gen retail spaces, or take leaps in sustainability and product design – it all comes together to deliver on our mission. At On, we're all believers in the human spirit and what it’s capable of. And with every On product, design and innovation, we set out to inspire humans to Dream On.