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CO-LOCATED EVENTS

Speaker

Daryl Ullman

Partner & Lead Negotiator, SAMexpert

Daryl Ullman is a professional technology negotiator, author, and consultant with decades of experience advising senior executives at leading global enterprises on complex agreements with major software vendors. A Harvard-certified negotiator, he is recognized for his expertise in structuring and executing high-stakes Microsoft licensing and cloud negotiations. In 2012, he authored Negotiating with Microsoft, a widely regarded book that has influenced negotiation strategies worldwide.

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Sessions

How to Negotiate with Microsoft’s AI Licensing Playbook?

Icebreaker Round Table 3

Sunday, October 05

08:00 pm - 10:00 pm

Live in Amsterdam

Less Details

  • How to navigate CSP, MCA-E, and AI-bundled contracts while managing hidden costs and risks?
  • How to use bundles and Microsoft’s partner incentives (M365 E5, Security, AI) as negotiation levers?
  • How to benchmark discounts and build a forward-looking framework for your next renewal?
Networking
Workshop

How to Negotiate with Microsoft’s New AI Playbook? Bundles, Agents & Lock-In

Challenge Your Peers Round Table 12

Monday, October 06

04:00 pm - 05:00 pm

Live in Amsterdam

Less Details

  • How to navigate Microsoft’s shift from traditional EA pricing to one-level online services, AI-bundled models, CSP, and MCA-E contracts?
  • How to identify and manage the hidden costs and risks of AI-driven bundling and commitments in Microsoft licensing?
  • How to use Microsoft’s partner incentive programs around M365 E5, Security, and AI adoption as leverage in your negotiations?
  • How to benchmark your negotiations using real-world insights and indicative discount ranges from other enterprises?
  • How to build a forward-looking framework that prepares your organization for the next Microsoft renewal in the age of AI-driven licensing?
Workshop

Company

SAMexpert

https://samexpert.com/
Ever since starting way back in 2009, we’ve continuously armed our clients and the wider industry with the most up-to-the-second information available on Microsoft licensing, agreement negotiation, Azure cloud cost management and optimisation, compliance and audit defence. In our journey we’ve created the number one knowledge sharing centre in the world for these topics and advised some of the largest companies across the world. Our mission is to deliver you one thing: peace of mind. Whether the intense complexity of your licensing agreement is driving you insane or your Azure cloud costs are spiraling, we’ll be there to take the pressure off, helping you navigate it all and set things right. We deliver that peace of mind through three immovable company values.
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Colocated with
IT Procurement & Sourcing Summit Europe 2025 is part of the Digital Business Strategy Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Okura Hotel Amsterdam
Ferdinand Bolstraat 333
1072 Amsterdam
Phone
+49 (0)30 52 10 70 3 0
eMail
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