AI is transforming IT Asset Management—but how far can we go, and how much control should we keep? In this session, we explore the current state and future of AI in ITAM, from managing massive cloud data to automating key tasks. We’ll share real-world use cases including invoice recognition, EULA analysis, and chatbot-driven license optimization. Through live polls and discussion, we’ll gauge where the audience stands and where the journey leads. Learn how to embrace AI confidently—with the right governance and mindset to stay ahead of the curve. In this session you will learn: 

• How to combine AI speed with smart governance—especially for critical vendors?
• How to start small with three real use cases you can scale fast?
• How to future-proof ITAM with automation that’s smart, not reckless?