Arjen is a seasoned IT and software asset management professional, currently serving as both a Software Asset Manager and Senior Contract Manager at Royal Schiphol Group. In this role, he is responsible for managing software assets from major publishers, ensuring governance, cost optimization, and strategic alignment. He plays a key role in contract negotiations, vendor management, and maximizing the value of Schiphol’s software investments. Additionally, he is driving the maturity of IT asset management processes and implementing advanced SAM tooling to enhance operational efficiency. With over two decades of experience in software asset management, IT procurement, and contract management, Arjen has held senior positions at organizations such as Prof-IT Group, CGI Nederland, and Heineken. At Heineken, he led the global strategy for software license management across multiple operating companies. His expertise also extends to ITAM governance, financial analysis, and business process management.
Panel Discussion
Monday, October 06
06:00 pm - 06:45 pm
Live in Amsterdam
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As automation and AI technologies redefine IT operations, Software Asset Management must move beyond compliance and cost control to stay relevant. The future of SAM lies in enabling smarter decision-making, improving software usage, and contributing directly to business outcomes. But what does that transformation require — in terms of tools, mindset, and skills?
This panel brings together SAM leaders to debate how the practice must evolve to meet modern demands and where AI and automation can accelerate that shift.
3 | Tool Implementation Café
Tuesday, October 07
10:40 am - 02:40 pm
Live in Amsterdam
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Fishbowl Discussion
Tuesday, October 07
03:55 pm - 04:45 pm
Live in Amsterdam
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As SAM rapidly evolves alongside emerging technologies, the real challenge is no longer just about managing licenses and defending against audits —but about staying ahead of change. From AI-driven automation to the centralization of SAM functions, shifting organizational models, and increasing cybersecurity demands, professionals need to rethink how SAM will function in the next 3–5 years. This discussion takes a forward-looking perspective on the future of SAM, examining which trends are here to stay, which challenges we need to anticipate, and how to build truly resilient, tech-enabled SAM strategies.