Richard Sterling joined Certero in 2018 as Sales Director. Previously, he worked at iQuate in Sales and at Flexera as an Account Manager.

Jon Gill joined Spinnaker Support in 2022 as Head of Sales, EMEA. He previously worked at SAP between 2017 and 2022, as Director, Renewals & Commercial Management, UKI. Prior to that he worked at Hewlett Packard Enterprise, HP UK and at BT in Sales.

The Pop in Your Job:
"Oracle and SAP are using customer money to build their cloud ecosystem. Companies that are running their software in-house are getting poor service that can take up a massive proportion of their IT budget – for little return. I am on a mission to right this wrong!"

Daniel Whitefield is an experienced ITAM & SAM licensing consultant, a Customer Success Manager at Certero and a Certified FinOps Practitioner.

Kevin van Diem joined Royal BAM Group in August 2022 as Software Asset Manager. Previously, he worked for more than 5 years at ITAM solutions Empowering Data as Software Asset Management Consultant / Data Analyst.

The Pop in Your Job:
"I love Software Asset Management (SAM) because I can make a difference in the company. A difference between over-licensed and under-licensed. Software Asset Management helps save money by ensuring we only buy what we need and use. It keeps us legal by managing licenses correctly and avoids fines. We make smarter decisions, save time, and reduce stress. It also improves security by keeping software updated and secure. SAM supports green goals by reducing waste and provides a clear overview of all our software. It boosts productivity by ensuring everyone has the tools they need. Overall, SAM makes everything smoother and more organized. Most importantly, the appreciation combined with the interaction and collaboration with the people drives me the most."

Laura Funke has been the IT License Manager at Vorwerk Services GmbH since June 2021. In her current role, she is responsible for ensuring the effective management of software licenses, ensuring compliance with software licensing agreements, and driving optimization and innovation efforts across the organization. Prior to this role, she gained valuable experience in IT license management at OBI Smart Technologies GmbH and as a Junior IT License Manager at Werme.

Melad Tashtezar is a seasoned IT professional with extensive experience in IT asset management and leadership. Currently serving as Global IT Asset Manager at On since June 2024, Melad also holds the position of ITAM Chapter Lead for the UK at ITAM FORUM, a not-for-profit organization dedicated to the IT Asset Management industry. Prior roles include Senior and Enterprise IT Asset Manager at Just Eat Takeaway.com from September 2021 to June 2024, and various positions at Imperial College London from October 2012 to September 2021, culminating as Service Catalogue and Asset Lead (ITAM).

The Pop in Your Job:
"I'm fuelled by the challenges of IT Asset Management and the opportunity to make a tangible impact on organisational success. I love the collaborative aspect of my work, working with different teams to achieve shared objectives. Witnessing the direct impact of my efforts on cost savings, innovation, and compliance brings me great pride. I'm also passionate about fostering talent and providing mentorship to new talent in the ITAM Community in and outside of work!"

Ainis Zaharāns is a dedicated professional working as a Software Asset Manager and subject matter expert at Microsoft, within the Volvo Group. His expertise spans various critical areas, including cost optimization, new demand management, licensing compliance, and internal governance. Ainis plays a pivotal role in facilitating essential activities such as contract renewal, acquisition and divestment support, reporting, and license and software inventory management. With a wealth of experience in licensing, data analysis, and cost management, Ainis excels in fostering collaboration with internal stakeholders and external partners and vendors. He honed his skills during his studies at Riga Technical University, specializing in Computer Engineering and Financial Engineering Mathematics. Over the past 10 years, Ainis has worked in various roles related to Software Asset Management and led multiple projects and contributed significantly to building a robust SAM practice.

The Pop in Your Job:
"As a Software Asset Manager, I find immense satisfaction in tackling complex challenges related to licensing. Navigating intricate scenarios to identify the most suitable licensing solutions is both intellectually stimulating and rewarding. Moreover, being at the forefront of introducing cutting-edge technologies is invigorating. Collaborating with stakeholders across different organizational levels further enriches my experience."

Caroline is a seasoned professional in Software Asset Management with a career spanning over two decades across various roles in IT management, licensing, and technology consultancy. She is currently a Software Asset Manager at TNO, where she focuses on optimizing processes in software licensing. Previously, she served as Senior Advisor for License Management at Rijkswaterstaat, where she developed strategies for effective software asset governance and as Software Asset manager at Erasmus MC. Her educational background is in technical medicine, and she has prior held roles in areas of nuclear imaging technology this area as well.

• Certero deliver SaaS IT Hardware, Software, SaaS and Cloud Asset Management solutions and services, to help enable organizations to digitally transform their IT. We do this by challenging the traditional, outdated delivery method of disappointing point solutions, and instead deliver true unification across all platforms, from mobile to mainframe to cloud, delivered as SaaS in weeks, not months or years. Combined with our self-service solutions we support organizations to drive digital transformation agendas through increased efficiency and automation. With businesses in the UK, USA and Australia, Certero is a customer-first company with a passion for customer success, earning the trust of some of the leading global brands across the finance, manufacturing, health, retail and technology sectors. That’s why Certero has more five-star reviews on Gartner Peer Insights than any other vendor, and higher scores for both product capabilities and customer service, proving now is the time to digitally transform with Certero.

Spinnaker Support provides an extensive services portfolio of third-party support and managed services to optimize clients’ software ecosystems. Spinnaker experts support Oracle, SAP and JD Edwards – freeing up valuable capital and resources so you can maximize the security and performance of your enterprise software ecosystem. With Spinnaker, enterprises are empowered to make software decisions based on their business initiatives rather than their enterprise software provider’s roadmap. Spinnaker Support is entrusted by over 1,300 companies worldwide to solve their most pressing and essential Oracle and SAP software needs.

Certero deliver SaaS IT Hardware, Software, SaaS and Cloud Asset Management solutions and services, to help enable organizations to digitally transform their IT. We do this by challenging the traditional, outdated delivery method of disappointing point solutions, and instead deliver true unification across all platforms, from mobile to mainframe to cloud, delivered as SaaS in weeks, not months or years. Combined with our self-service solutions we support organizations to drive digital transformation agendas through increased efficiency and automation. With businesses in the UK, USA and Australia, Certero is a customer-first company with a passion for customer success, earning the trust of some of the leading global brands across the finance, manufacturing, health, retail and technology sectors. That’s why Certero has more five-star reviews on Gartner Peer Insights than any other vendor, and higher scores for both product capabilities and customer service, proving now is the time to digitally transform with Certero.

Royal BAM Group designs, builds, and maintains high quality, sustainable buildings, homes, and infrastructure for public and private sector clients. BAM is one of a few large companies to have set science-based targets to reduce the CO2 intensity of its operations by 50 per cent in 2030 compared to 2015, and is committed to maintaining its place on the Climate Change A List, published by CDP each year. This commitment is set out in BAM’s strategy for 2021-2023, called ‘Building a sustainable tomorrow’, which also aims to provide employees with safe and rewarding work, and generate attractive returns for shareholders. Using the latest industry innovations, our 13,500 employees reduce the carbon footprint of the built environment, whilst delivering increased well-being and social value to the communities we serve. With annual revenues of approximately €6,6 billion, the Group supports clients through two main divisions (Netherlands, and United Kingdom and Ireland) and a PPP business. Royal BAM Group is listed on the Amsterdam Euronext exchange.

For 140 years, Vorwerk has been a family-owned company focused on improving life everywhere we call home. Our superior products and services come with a human touch, from the way we develop and sell them, to the way they are used. Today, more than 100.000 people in 60 countries work for us and help us generate an overall revenue of 3,208 million euros. (excl. turnover tax; 2023). Our products, which we develop, manufacture and successfully distribute include Thermomix as well as the Kobold vacuum cleaners. Also part of the Vorwerk is the akf bank group.

Founded in 2010, On set out to shake up the running industry with a single transformative product, a completely new cushioning technology for running shoes, CloudTec®. Today, On remains innovation and design-led, delivering industry-disrupting premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Existing at the intersection of performance, design and impact – inspired by athletes, we always look for ‘better’ – something we believe is achieved through continual experimentation, starting again, thinking differently, breaking the mold. Every day our teams continue to cook up trailblazing innovations within our Zurich-based On Lab and across our global hubs from Ho Chi Minh City and Hanoi to Shanghai, Portland, Berlin, Yokohama and beyond. We like to keep creativity and innovation in-house, whether it's to create inspiring marketing campaigns, think up next-gen retail spaces, or take leaps in sustainability and product design – it all comes together to deliver on our mission. At On, we're all believers in the human spirit and what it’s capable of. And with every On product, design and innovation, we set out to inspire humans to Dream On.

Volvo Group is one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, with its headquarters in Gothenburg, employs about 100,000 people, has production facilities in 18 countries and sells its products in more than 190 markets.

TNO is an independent organisation for applied research. We connect people and knowledge to create innovations that boost the competitive strength of industry and the well-being of society in a sustainable way. Our goal is to connect, change and accelerate: Innovation for life.