In an era marked by consistent price hikes across major technology vendors—including Broadcom, Microsoft, and SAP—organizations are facing mounting pressure to rethink their software strategies. This session explores the latest pricing increases from SAP and Microsoft, placing them in the broader context of industry-wide cost escalations. We’ll dive into practical approaches for managing these changes, including how to prepare your organization, optimize software usage through data-driven decisions, and develop effective exit strategies. Real-world customer examples will illustrate successful tactics and lessons learned. The session will feature two focused tracks—Microsoft and SAP—to address platform-specific challenges and opportunities. We’ll conclude with a forward-looking discussion on emerging trends and how to stay ahead in a rapidly evolving landscape. In this session you will learn:

• How to prepare your organization for recurring vendor price increases and mitigate financial risk?
• How to optimize SAP and Microsoft license usage with data-driven insights to reduce costs?
• How to design effective exit or negotiation strategies to strengthen your position with technology vendors?