Too often, organizations begin preparing for software negotiations only a few weeks before a renewal or audit. By then, the vendor already holds the upper hand. This workshop explores why effective negotiation starts much earlier – through continuous optimization activities that build knowledge, insight, and leverage over time. In a practical discussion, you’ll hear top tips on avoiding the risks of last-minute preparation and learn how embedding optimization into your IT procurement strategy delivers cost savings, compliance confidence, and stronger outcomes in every vendor negotiation.