Case Study: How to Evolve SAM Into a Function With Real Strategic Impact and Cross-Organizational Influence?

Session

How to Evolve SAM Into a Function With Real Strategic Impact and Cross-Organizational Influence?

Case Study

Monday, September 28

02:10 PM - 02:35 PM

Live in Amsterdam

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In this presentation, we cover the process of evolving a SAM function from building foundational processes to achieving strategic influence across the organization. The journey spans four phases: starting with foundations to achieve immediate cost savings, expanding to cost avoidance to prevent unnecessary spending, driving risk mitigation to strengthen compliance and reduce organizational exposure, and finally embedding SAM into strategic decision-making. Central to this evolution is cross-functional collaboration—aligning with other teams, establishing clear processes, and working together to optimize workflows. This approach reduces inefficiencies, strengthens organizational processes, and positions SAM as a strategic partner delivering measurable business impact. In this session we will explore:

How to build SAM foundations that deliver immediate cost savings and set up for future maturity.
How to expand focus to cost avoidance and proactive risk mitigation to protect the organization.
How to align with other teams and establish cross-functional processes to optimize workflows.
How to leverage SAM insights to drive strategic decisions and maximize business impact.

Presentation

Speaker

Kevin Van Diem

Software Asset Management Analyst, Royal Bam Group Nv

Kevin van Diem joined Royal BAM Group in August 2022 as Software Asset Manager. Previously, he worked for more than 5 years at ITAM solutions Empowering Data as Software Asset Management Consultant / Data Analyst.

The Pop in Your Job:
I love Software Asset Management because I can make a difference in the company. A difference between over-licensed and under-licensed. Software Asset Management helps save money by ensuring we only buy what we need and use. It keeps us legal by managing licenses correctly and avoids fines. We make smarter decisions, save time, and reduce stress. It also improves security by keeping software updated and secure. SAM supports green goals by reducing waste and provides a clear overview of all our software. It boosts productivity by ensuring everyone has the tools they need. Overall, SAM makes everything smoother and more organized. Most importantly, the appreciation combined with the interaction and collaboration with the people drives me the most.

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Company

Royal Bam Group Nv

Royal BAM Group designs, builds, and maintains high quality, sustainable buildings, homes, and infrastructure for public and private sector clients. BAM is one of a few large companies to have set science-based targets to reduce the CO2 intensity of its operations by 50 per cent in 2030 compared to 2015, and is committed to maintaining its place on the Climate Change A List, published by CDP each year. This commitment is set out in BAM’s strategy for 2021-2023, called ‘Building a sustainable tomorrow’, which also aims to provide employees with safe and rewarding work, and generate attractive returns for shareholders. Using the latest industry innovations, our 13,500 employees reduce the carbon footprint of the built environment, whilst delivering increased well-being and social value to the communities we serve. With annual revenues of approximately €6,6 billion, the Group supports clients through two main divisions (Netherlands, and United Kingdom and Ireland) and a PPP business. Royal BAM Group is listed on the Amsterdam Euronext exchange.

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